In consumer marketing, production & paper procurement
Magazines produced annually
Direct mail pieces mailed per year
Emails deployed annually
COMPREHENSIVE MEDIA SERVICES
Al has over 45 years of U.S., International and Global executive leadership positions in business operations, strategic planning, corporate acquisitions, restructuring and supply chain management… Read more
Marc has worked in service of the publishing industry for over 35 years holding posts as VP Marketing for Inflight Newspapers, President of Waiting Room Subscription Service (WRSS), and CEO of DJG Marketing… Read more
The team at PubWorX works collaboratively within our strategic vision for each of our print titles. We rely on their expertise for all of our marketing and operational needs related to our print titles. They bring new and innovative ideas to the table while at the same time, over the 2+ years we have been working with PubWorX, we have exceeded our financial targets and marketing objectives.
Pubworx is staffed by industry veterans, and we rely on their expertise to manage everything from acquisition and retention direct mail and email, to customer service and fulfillment operations, to performance reporting and financial forecasting. Their digital operations team is great, and works like an extension of Conde Nast’s digital marketing and tech teams. In short, we count on the consumer marketing team at PubWorX to help achieve our marketing objectives and financial goals.
The ProCirc partnership has been instrumental in helping us develop and implement a strategic vision for these challenging times. Key adjustments to our portfolio, rate bases, frequencies and pricing have firmly positioned us for success.
PubWorX ProCirc has delivered incredible success in retention and gift programs across Hoffman Media’s special interest titles. By introducing Best Practices and new pricing models, our holiday campaign subscription revenue tripled in three years. By strategically changing key drivers of renewal revenue, we were able to increase renewal prices while maintaining response rates. These changes transformed our circulation business model and allowed us to innovate, create and launch new titles, continuing the company’s steady and remarkable growth.
America’s Test Kitchen has a diversified revenue model encompassing television, digital memberships, e-commerce, books, and events that have grown from our initial print magazine platform. Magazines remain at the heart of our business model, and ProCirc has been integral in optimizing this channel for profitability as well as a vital source driving lifetime value across our portfolio. Our relationship with ProCirc launched during a time of change at ATK, and their partnership has been invaluable in moving our business forward in an environment that is certainly challenging for print titles.
Having PubWorX ProCirc manage our production and print management for Garden & Gun has worked out even better than I expected. As a single title publisher we would have not been able to rationalize the investment in talent across all facets of the production process that we are now able to leverage. I know that the PubWorX ProCirc team has me covered from book makeup and ad trafficking to vetting my print and paper bills.
AFAR has been using PubWorX ProCirc for production management for nearly 3 years. The team at PubWorX ProCirc is as responsive and flexible as having my own staff in house. They have helped us drive efficiency and savings from reworking our workflow to replatforming our digital editions. The team also handles my paper supply chain and consumer marketing.
PubWorX Procirc has been managing our end to end production needs for nearly 2 years. As we evolve our organization to be more digital first, leveraging the resources at PubWorX ProCirc has been of great value not only getting the work done but advising our digital first team. On a more practical level, their imaging team ensures our beautiful photography pops both on paper and on screen. PubWorX ProCirc is also helping us with our creation and layout of our marketplace advertising layout.
ProCirc expertly assumed consumer marketing responsibilities and managed a seamless fulfillment house transition while guiding us through key circulation adjustments and identifying significant cost savings. Most importantly, ProCirc’s deft management of the centerpiece magazine business allows us to focus on growing our other holdings across e-commerce, digital content, apps and services.
We’ve been working with the PubWorX Production Team for two years and in that time they have proven to be collaborative partners. Our PubWorX production team manages our book makeup process as well as our relationship with the printer – they care about our brand as much as we do. Through editorial closing reports provided with each issue they help us track performance and their imaging solutions have enabled us to gain efficiencies and maximize cost savings.
PubWorX offers a variety of production services aimed at supporting and streamlining editorial workflow. We work with them on imaging, edit page processing, book makeup, production schedules, digital editions, etc. Over the time we have been working with them they have consistently demonstrated professionalism, skill and responsiveness upon which we rely with each close. It is a pleasure to work with them.