Associate Manager, Digital Marketing

Location New York, NY
Preferred Experience Minimum of 1 year
Salary

POSITION DESCRIPTION:

PubWorX is seeking a marketer to assist in managing digital marketing activities to drive customer acquisition. This is an exciting opportunity to support both strategy and execution of digital efforts across leading brands. He/she will work with a talented team of marketers to generate online subscription revenue for clients that include some of the largest magazine publishers.


PRIMARY RESPONSIBILITIES:

Areas of responsibility will include but not be limited to the following:

  • Implement marketing strategy for high-level initiatives related to print and digital products.
  • Develop existing sources including but not limited to brand/partner websites and SEM
  • Expand offer and creative testing to increase response rates and conversion rates as well as revenue.
  • Help lead the creative development for new promotions ensuring goal and brand alignment.
  • Assist in identifying, implementing and evaluating new marketing opportunities.
  • Collaborate with cross-functional teams to ensure flawless execution of digital marketing campaigns.
  • Formalize plans for all digital marketing promotions aimed at reaching publishers goals and budgets.

 

EDUCATION & QUALIFICATIONS:

The candidate will have at least 1 year of marketing experience, preferably in a digital role. In addition he/she should possess the following skills.

  • BA/BS from accredited college or university
  • Ability to move quickly, managing multiple projects in a cutting edge, fast-paced environment
  • Self-starter and problem solver whom is proactive and solution oriented
  • Familiarity with SEM; Adwords experience is great but not required
  • Detail oriented but also able to think at a high level
  • Collaborative team player who is able to work fluidly with cross-functional groups
  • Passionate about marketing and digital media
  • Working knowledge of both Excel and Powerpoint