Director of Digital Marketing

Location New York, NY
Preferred Experience 7+ years

PubWorX Marketing Team seeks a senior digital marketing professional with consumer marketing experience and a track record of driving high performing digital programs.  The position reports to the Executive Director of Digital Marketing. He/she will oversee a team of two digital marketers to generate subscription revenue for clients that include some of the largest magazine publishers.


Areas of responsibility will include but not be limited to the following:

  • Develop and execute innovative marketing programs across owned and paid digital channels
  • Lead the development of new and existing digital marketing channels as well as growth opportunities
  • Manage existing partner relationships as well as help cultivate new ones
  • Define and drive KPIs by meticulously tracking and optimizing performance and budgets
  • Drive aggressive test agenda to increase online traffic and order conversion rates
  • Responsible for App Marketing promotions and testing across storefronts, including Apple & Google
  • Analyze results and insights to formulate recommendations into current and future strategies
  • Lead, inspire and develop the digital marketing team



The ideal candidate will have 7+ years in digital marketing experience; MBA or Masters preferred but not required. In addition, he/she should possess the following experience or skills.

  • Knowledgeable in paid media tactics including SEM, SEO, Social Media, Display, In-App & Retargeting
  • Previous consumer marketing or agency experience is ideal
  • Ability to manage multiple projects, set priorities and drive results in fast-paced environment
  • Demonstrates strong leadership but is willing to jump in to get the job done if needed
  • Self-starter and problem solver whom is proactive and solution oriented
  • Detail oriented but also able to think at a high level
  • Collaborative team player who can work fluidly with cross-functional groups
  • Passionate about marketing, magazines and digital media