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Buying Power of 60+ Publishing Companies


Consumers Reached


  • Strategic Vision
  • Personalized Client Service
  • Unparalleled Talent Pool
  • Superior Data and Analytics
  • Media Intelligence & Promotional Expertise
  • Demonstrated Innovative Approaches








  • Cary founded ProCirc in 1993 running the North American circulation for two small European titles. In the subsequent years, ProCirc grew to become the industry’s most innovative… Read more

    Cary Zel
    Executive Vice President
  • Jim Murphy oversees PubWorx Marketing Technology, Analytics, and Operations function which includes oversight of clients’ marketing databases, analytics and reporting, multi-channel… Read more

    Jim Murphy
    SVP Marketing Operations
  • Gina is a consumer marketing veteran with 30 years of experience. Gina is responsible for all marketing functions for PubWorX; including Acquisition, Retention, Digital, Planning… Read more

    Gina Simmons
    SVP Consumer Marketing
  • A 30+ year Consumer Marketer responsible for magazine circulation strategy and execution tactics working on large consumer magazine portfolios. Ilene spent over 24 years…Read more

    Ilene Cohen
    Senior Vice President, Operations
  • Holly Joined ProCirc in 2009 after serving as Fulfillment Director for Newsweek, BusinessWeek, and Primedia. Holly started her career in magazine fulfillment on the supplier side with… Read more

    Holly Panfilio
    Vice President Operations
  • Will has responsibility for strategic marketing, distribution activities, analytics, budgeting, and reporting and analysis across the retail channel. Prior to the formation of PubWorx,… Read more

    Will Michalopoulos
    VP Retail Sales & Marketing
  • With over 25 years of publishing experience working for major publishers Time Inc, Wenner Media and Bonnier Corp, John brings extensive experience in management, strategy, direct marketing…Read more

    John Reese
    Executive Director Consumer Marketing


See what they have to say about our services
  • The team at PubWorX works collaboratively within our strategic vision for each of our print titles. We rely on their expertise for all of our marketing and operational needs related to our print titles. They bring new and innovative ideas to the table while at the same time, over the 2+ years we have been working with PubWorX, we have exceeded our financial targets and marketing objectives.

    Rick Day
    VP, Strategy and Business Management, Hearst Magazine Media
  • Pubworx is staffed by industry veterans, and we rely on their expertise to manage everything from acquisition and retention direct mail and email, to customer service and fulfillment operations, to performance reporting and financial forecasting. Their digital operations team is great, and works like an extension of Conde Nast’s digital marketing and tech teams. In short, we count on the consumer marketing team at PubWorX to help achieve our marketing objectives and financial goals.

    Monica Ray
    EVP, Consumer Marketing, Condé Nast
  • ProCirc expertly assumed consumer marketing responsibilities and managed a seamless fulfillment house transition while guiding us through key circulation adjustments and identifying significant cost savings. Most importantly, ProCirc’s deft management of the centerpiece magazine business allows us to focus on growing our other holdings across e-commerce, digital content, apps and services.

    Tom Beusse
    CEO, EB Golf Media LLC
  • The ProCirc partnership has been instrumental in helping us develop and implement a strategic vision for these challenging times. Key adjustments to our portfolio, rate bases, frequencies and pricing have firmly positioned us for success.

    Gregory Gatto
    Executive Vice President, Bonnier Media
  • PubWorX ProCirc has delivered incredible success in retention and gift programs across Hoffman Media’s special interest titles. By introducing Best Practices and new pricing models, our holiday campaign subscription revenue tripled in three years. By strategically changing key drivers of renewal revenue, we were able to increase renewal prices while maintaining response rates. These changes transformed our circulation business model and allowed us to innovate, create and launch new titles, continuing the company’s steady and remarkable growth.

    Phyllis Hoffman DePiano
    Chairman of the Board / Chief Executive Officer, Hoffman Media
  • America’s Test Kitchen has a diversified revenue model encompassing television, digital memberships, e-commerce, books, and events that have grown from our initial print magazine platform. Magazines remain at the heart of our business model, and ProCirc has been integral in optimizing this channel for profitability as well as a vital source driving lifetime value across our portfolio. Our relationship with ProCirc launched during a time of change at ATK, and their partnership has been invaluable in moving our business forward in an environment that is certainly challenging for print titles.

    David Nussbaum
    CEO, America’s Test Kitchen

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