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The team at PubWorX works collaboratively within our strategic vision for each of our print titles. We rely on their expertise for all of our marketing and operational needs related to our print titles. They bring new and innovative ideas to the table while at the same time, over the 2+ years we have been working with PubWorX, we have exceeded our financial targets and marketing objectives.
Pubworx is staffed by industry veterans, and we rely on their expertise to manage everything from acquisition and retention direct mail and email, to customer service and fulfillment operations, to performance reporting and financial forecasting. Their digital operations team is great, and works like an extension of Conde Nast’s digital marketing and tech teams. In short, we count on the consumer marketing team at PubWorX to help achieve our marketing objectives and financial goals.
ProCirc expertly assumed consumer marketing responsibilities and managed a seamless fulfillment house transition while guiding us through key circulation adjustments and identifying significant cost savings. Most importantly, ProCirc’s deft management of the centerpiece magazine business allows us to focus on growing our other holdings across e-commerce, digital content, apps and services.
The ProCirc partnership has been instrumental in helping us develop and implement a strategic vision for these challenging times. Key adjustments to our portfolio, rate bases, frequencies and pricing have firmly positioned us for success.
PubWorX ProCirc has delivered incredible success in retention and gift programs across Hoffman Media’s special interest titles. By introducing Best Practices and new pricing models, our holiday campaign subscription revenue tripled in three years. By strategically changing key drivers of renewal revenue, we were able to increase renewal prices while maintaining response rates. These changes transformed our circulation business model and allowed us to innovate, create and launch new titles, continuing the company’s steady and remarkable growth.
America’s Test Kitchen has a diversified revenue model encompassing television, digital memberships, e-commerce, books, and events that have grown from our initial print magazine platform. Magazines remain at the heart of our business model, and ProCirc has been integral in optimizing this channel for profitability as well as a vital source driving lifetime value across our portfolio. Our relationship with ProCirc launched during a time of change at ATK, and their partnership has been invaluable in moving our business forward in an environment that is certainly challenging for print titles.