How Circulation Outsourcing Works

Many publishers create successful outsourcing relationships by using our team of experienced, award-winning marketing professionals to replace or supplement their in-house staff. Our Senior Consumer Marketers report to senior members of the magazines’ staff and can manage everything from bottom line departmental budgets and rate base to a specific circulation function such as direct mail or renewals.

Whether we manage the entire circulation function, or specific areas of functional responsibility, publishers always receive our team of experienced consumer marketing professionals.

When you outsource your circulation to PubWorX ProCirc, you can:

  • Save money on salaries and overheads
  • Access high-level, award-winning circulation expertise when you need it most
  • Profit from our evolving knowledge of what works in today’s marketplace
  • Gain over 150 fully-trained, experienced staff
  • Benefit from our economies of scale
  • Have more time to focus on your business

The Full-Service Team

Each team is structured like the consumer marketing department at a multi-title publishing company. You will be assigned an experienced Consumer Marketing Director whose primary responsibility is servicing your account. Supporting this person are modeling, analysis, promotion, and fulfillment specialists to ensure that every detail is handled smoothly. Overall, there are 8-10 people involved on each full-service account on a regular basis.

The Proposal/Contract Process

The proposal process begins with a no-pressure, strategic discussion about your circulation needs and where you want your business to go. Whether you are interested in our full complement of subscription services, help with a particular source like newsstand, or a one-time project, we submit a written, customized proposal outlining how we can help you achieve your objectives.


Your regular input is vital to our mutual success. We hold weekly or bi-weekly formal conference calls with our clients, and in-person meetings for planning and marketing reviews. And although we aren’t just down the hall, we are never more than a phone call or email away.


We provide you a monthly suite of reports, including new business, renewal and billing performance, cash flow, and print order projections. Annual budgets include circulation, production and financial projections. We also prepare and file publisher’s statements and manage the audit process.


All contracts with outside vendors are negotiated on your behalf and in your best interest. We review each invoice to make sure it is in compliance with both the contract and the project’s budget before we forward it to you.

Your Quiz Results

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