Subscription Marketing

PubWorX ProCirc offers national and regional publications a turnkey approach to building and maintaining a profitable base of engaged readers.


We study your circulation challenges, identify every method needed to overcome them, and then rigorously test those assumptions. We use these results, along with metrics from the competitive landscape to build an annual strategic plan that addresses your circulation, production, and financial goals for the next three years, and we review it with you every six months to ensure that we remain on target.


We manage the following promotions expected from an in-house circulation department:

  • Agents
  • Billing
  • Contests
  • Digital
  • Direct Mail
  • Email Campaigns
  • Gift Campaigns

  • Insert Cards
  • List Management
  • Package Inserts
  • Premium Development
  • Public Place Distribution
  • Renewals
  • Requalifications

  • Social Media
  • Space Advertising
  • Telemarketing
  • Website Optimization
  • TV & Radio Advertising
  • Wraps


We constantly review promotion reports and industry trends for ways to optimize source response. And every year we evaluate the long-term profitability of each source, renewal, and billing effort to make sure each element is making a valuable contribution to your readership base and bottom line.


Our staff of over 120 circulation professionals are organized by function to ensure that you get the expertise you need. We have long-standing relationships with the top fulfillment houses, subscription agents, printers, audit bureaus, and other vendors that enable us to negotiate favorable pricing and garner “big publisher” attention for our independent clients.

We work with all of the major newsstand distributors, list brokers and list managers, so we understand their systems and processes. This wide industry knowledge is a major advantage for our clients.

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