Susan G. Komen Rally for the Cure

The Challenge:

Engage the golf & tennis community in the fight against breast cancer through volunteer-driven events to increase awareness and donation revenue.

The Solution:

  • PWX Solutions leveraged direct marketing tactics:
  • Improving messaging across multi-channel outlets (mail, email, telemarketing) to prospects and former participants
  • Data guidance enhancing outbound efforts to grow participation
  • Unique thank-you premium developed annually
  • Post-event messaging to improve retention and support recurring events

Results:

  • Raised over $100 million for research & local patient support programs over 22 years 1996-2018
  • Cause: Rallied more than 2.5 million participants via golf, tennis & social events.
  • Business Partner, Condé Nast – generated millions of subscriptions

Arthritis Foundation

The Challenge:

Improve execution, and increase response and associated return on acquisition mailing investments.

The Solution:

  • Adapted a new subscription mail component from the pages of Arthritis Today highlighting “27 Secrets to Transform Your Life”  – with a COA “Secret” to join the Foundation to improve one’s life and the life of others
  • Executed an additional flyer promoting the annual Drug Guide

Results:

  • The adapted involvement device increased engagement with the package and increased membership response by 35%
  • Realized a 45% lift in subscription campaigns The flyer Increased response lift an additional 8%

Yankee Magazine

The Challenge:

Expand scalable sources beyond legacy channels of direct mail and email

The Solution:

Launched paid social and search campaigns

Results:

  • Both programs exceeded expectations on targeted CPAs and profitability
  • Profitable SEM
  • Paid search generated over a third of all online orders via expanded creative and audience segment expansion
  • Diversified membership

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